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Developed a full visual identity system—including logo, typography, color palette, and brand guidelines—for a mid‑size tech firm, delivering assets that unified their marketing across print and digital channels.
7·2026
The Work
The Problem
I was approached by a mid‑size tech firm that lacked a cohesive visual identity, resulting in inconsistent marketing materials and diluted brand perception. Their existing assets were scattered across different formats, making it hard to maintain a unified look.
The Approach
I conducted a brand audit, then designed a comprehensive visual identity system that included a custom logo, typography hierarchy, and a versatile color palette. Using Adobe Illustrator, I created detailed brand guidelines to ensure consistent application across print and digital channels.
The Result
The new identity unified the company's communications, boosting brand recognition and streamlining production workflows. The client reported a 30% reduction in design time and received positive feedback from both customers and stakeholders.